SOBER

Sober is a distinguished ladies 'wear brand born from an unyielding quest for creative freedom and a deep appreciation for cultural heritage. Founded by Tshepo Mafokwane, Sober draws profound inspiration from her SePedi roots and her grandmother, a revered designer of the traditional SePedi dress. This cultural lineage not only influenced Tshepo's career path but also deeply imprinted the Sober aesthetic.

Sober’s collections are a celebration of vibrant, bold colours that reflect joy and happiness. The brand’s hallmark is its uniquely layered silhouettes and the modest elegance reminiscent of SePedi cultural dress. Each piece exudes a sense of jubilance, pride, and unity, capturing the essence of Limpopo’s vibrant spirit.

About the Designer: Tshepo Mafokwane

Tshepo Mafokwane is a dynamic force in the South African fashion industry. Her journey into fashion is steeped in the rich traditions of the SePedi culture. Tshepo’s grandmother, a masterful creator of traditional SePedi attire, ignited her passion for design from an early age. This familial legacy is woven into the very fabric of Sober, shaping its unique style and identity.

Tshepo's design philosophy revolves around creating functional yet aesthetically pleasing garments that celebrate the real, everyday woman. Her designs are characterized by bold, ultra-feminine shapes with tailored details and unexpected touches of softness and sparkle. Under Tshepo's leadership, SOBER has showcased its collections at numerous prestigious fashion events, including South African Fashion Week and the Nokia Cape Town Fashion Week. The brand’s pieces are a staple in various high-end boutiques, catering to a diverse market of women who embody confidence, style, and sophistication.